When potential clients ask ChatGPT, Claude, or Gemini for legal assistance, will they find you? Get a free AI visibility audit and see how you compare to other law firms.
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How law firms are performing with AI-powered search
Of people now use AI to find legal services
Average AIV Score for legal industry
Average improvement after optimization
We track law firms, attorneys, and legal professionals to understand how they perform with AI systems like ChatGPT, Claude, and Gemini. Top-performing firms have optimized their content for AI visibility, resulting in significantly more client inquiries.
Why many legal professionals struggle with AI visibility
Most law firm websites have vague descriptions like "experienced attorneys" without specific expertise, case results, or unique approach. AI systems can't recommend you without concrete details.
Clients ask AI: "Best personal injury lawyer in [city]" or "Corporate attorney for startups." If you don't have detailed content about your practice areas, you won't appear in responses.
AI systems look for social proof. Without case results, testimonials, or success stories (properly anonymized), you're at a disadvantage against competitors who share theirs.
A website with only contact info and a brief bio doesn't give AI systems enough to work with. You need educational content, FAQ pages, and detailed service descriptions.
How top-performing law firms get found
Detailed pages for each practice area: personal injury, family law, criminal defense, estate planning, etc. Include what you handle, your approach, and expected outcomes.
Articles answering common questions: "What to do after a car accident," "How long does divorce take," "Can I expunge my record?" This helps AI understand your expertise.
Clear service areas, local court experience, community involvement. AI needs to know WHERE you practice, not just WHAT you practice.
Bar admissions, certifications, notable cases (anonymized), years of experience, success rates. Concrete facts AI can reference when recommending you.
Professional content that works with AI systems
We analyze how often AI systems mention your firm when people ask for legal help in your practice areas. Compare your visibility to other law firms.
Example: We test 15-20 prompts like "best personal injury lawyer in [your city]" to see if you appear in AI responses.
We identify what content your competitors have that you're missing. Practice area pages, FAQ content, educational articles - ranked by impact.
Common gaps: No "What to Expect" guides, missing practice area details, no client resources section.
We create the content you need: practice area pages, FAQ articles, client guides. All with verified research and expert review. Delivered in 48 hours.
Quality guarantee: 3-5 verified sources, plagiarism-free, AI detection <45%, human expert review.
Join law firms getting found by more clients through AI-powered search
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